In this day and age, online advertising is more important than ever. After all, the vast majority of people have access to computers and, most people, will be using them on a daily basis. Online advertising is, without a doubt, one of the most targeted forms of advertising around, if done correctly. It is also one of the cheapest, again, if done correctly.
Targeted online advertising ensures that only the people who will be interested in your product or service will end up seeing your advert. This means that you will be far more likely to make a sale which will, of course, generate cash for your business.